Examining Visual Identity of logo example Essay Example for Free

Examining Visual Identity of logo example Essay Today’s business world is moving at a fast pace and is ever changing, strong corporate identity and corporate image is increasingly necessary to any organization to succeed by embracing this dynamism (Stevenson, Christensen, 2001, PP. 231). Our society is moving at a fast rate than ever witnessed on the globe and many businesses places the human capital and consumer at the center of success strategy. Therefore, to achieve this success effect to the business, effective visual communication through the use of static and dynamic graphics; typography, color, and symbols are used to convey facts, concepts and emotions to the consumers and other stakeholders. This make up systematic graphic design that is information oriented, which helps customer base understand complex information and identify the company’s products that can be translated to profits (Stevenson, Christensen, 2001, PP. 290). In this regard, the logo example in form of an apple fruit is to Apple Computer Inc. the logo is such a familiar one, since it is on the digital and music products that I have interacted with. These products are Cinema Display, iPod, iPhone, Apple TV which are dominant to the young persons, while other products where the logo is displayed are Apple software, Mac, Mac OS X, Mac OS X Server, iLife, iWork and AirPort. Apart from the products of the Apple Inc. company, the logo is placed on entrance of organization’s corporate headquarters in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. Since it is founding in early 1976, Apple computer Inc. has revolutionized personal computing. Additionally, Apple has introduced amazing and wonderful products that have gone beyond technological boundaries. Thorough its attributing innovativeness in computer brands, Apple has become one of the world’s major computer brands in line with IBM, Microsoft, HP and Canon. Beneath Apple excellent brand performance and recognition globally, lies a powerful corporate identity facilitated by its well designed and unique logo. Apple logo is unique, in such a way that it does not bear any writings as many logos are and uses a bitten out apple fruit on the right side instead of a full fruit (Thomas, 2005). Yet, the Apple logo is one of the most recognized corporate symbols in the world of computer and digital business. Over the years since invention of the first logo in early 1976, Apple logo has undergone a revolution to capture the market corporate identity needs. Wayne and Jobs designed first Apple logo that depicted a graphic design of Isaac Newton sitting under an apple tree with words inscribed stating that â€Å"Newton a mind forever voyaging through strange seas of thought† with ‘Apple Computer Co’ (table1. figure 1). This first logo to be used by Apple company, was designed by artistic skills of human person through hand as computers that are dominantly used in our present days were not yet invented. However, the company logo was later changed in late 1976 by designer Rob Janoff of the Regis McKenna Agency designed an iconic logo of an apple with the bite out on right side and with rainbow colors; simply rainbow apple (table1. figure 2). This design greatly relied on the attribute and commemoration to Isaac Newtons discoveries of the gravity (the apple), and the separation of light by prisms (the colors) in scientific technological world (Thomas, 2005, p. 225). The rainbow logo apple was used up to 1998, when the logo appeared in many bright colors; whereby the logo example presented in this case with aqua color scheme was famous among all brightly colored logos of Apple Inc. (table1. figure 3). This aqua color scheme logo was used up to the year 2005, when Apple Inc. discontinued the use of bright colors (Thomas, 2005, p. 204). At present the logo in use have white and raw-aluminum color schemes (table1. figure 4) that result to silvery chrome finish that fit ideally. After revamping the Apple Inc. logo design, the logo freshens up the icon and is consistent with the design scheme. Therefore, making the Apple logo acceptable and endorsed not only by me as a consumer of Apple music products, but also the consumer base and critics world wide. Ideally, the logo design of Apple computer Inc. fit with the services and products it offers to the digital market. This is in the sense that, iconic logo of an apple with the bite out on right side is linked by many visual communication scholars to mathematician Alan Turning who was the father of modern computer who committed suicide by biting into cyanide laced apple. Most significantly the bite is projection and indication of byte vs. bite (Thomas, 2005, p. 304). Furthermore, a rainbow colored Apple logo was used to advertise the color capability of the Apple II computer and the product ‘Macintosh’ refers to a particular variety of an apple. Indeed, the firm is one of a few success stories in the corporate world with Market capital of US$86.3 billion, Revenue of US$32. 48 billion, Operating income US$6. 28 billion , Net income US$4. 83 billion with 14. 88% profit margin and a capacity of 28,000 Employees as indicated by a quarterly financial rep[ort of year 2008. Table1. Apple Inc. logos Figure1: First design Figure2: Rainbow apple logo Figure3:Monochrome Figure4: Silvery chrome . Reference Stevenson, A. , Christensen, L. (2001). â€Å"Corporate identity and corporate image revisited†: European Journal of Marketing. Vol. 35, p. 292-328 Thomas, H. (2005). â€Å"Birth of the PowerBook: How Apple took over the portable market†: Low End Mac, 2005-11-23.

Harmony in Emersons Nature Essay -- Emerson Nature

Harmony in   Emerson's Nature I would like to address two points in my discussion on Nature. One I just found interesting and the other is to examine the idea of unity and harmony presented throughout the work. While I was rereading, I noticed in the beginning Emerson mentioned "horizons" three times. I know Emerson is sometimes redundant, but to me he was trying to tell us the importance of the horizon. When he was writing about who owns what property, he mentions a "property in the horizon which no man has." Somewhere in the distance is a place on earth that belongs to itself. "In the tranquil landscape, and especially in the distant line of the horizon, man beholds somewhat as beautiful as his own nature." The last time seems to sum it up- "The health of the eye seems to demand a horizon. We are never tired, so long as we can see far enough." To me, horizons represent all that is possible in the world. When we look out into the world, we can see the horizon, which is an ending, but all the space in between is just the beginning. The sun rises and sets over the horizon. It is where each day begins and ends We can only see so far, but we know there is so much more to be seen. If for some reason you don’t like what you see, then there is always the hope that you can change it, because you can see all the possibilities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I also think I can tie the way Emerson views children into my interpretation of the horizons. He writes in Chapter 1 that the true love of nature has a deep connection between their "inward and outward senses" and still seems to maintain "the spirit of infancy." Children can truly see the meaning of the world, without the deceit and anger that some adults choose to see with. Children are connecte... ...ious mind. But, twice Emerson notes that nature is a presence that shines through us, not around us, but through our bodies. So, to me, it is very evident that nature is indeed a part of our soul. But I guess our souls are outside of our bodies. Maybe nature flows through our souls not our actual bodies. Sometimes I forget my body and my soul are separate, but maybe they aren’t and that is what Emerson is trying to say-Everything is connected, we are all one.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To sum up my point on harmony between man and God and Nature, I would like to give you one last quote - "The aspect of nature is devout. Like the figure of Jesus, she stands with bended head, and hands folded upon the breast." She loves us and respects us and only demands the same. Or will we kill her on the cross, stripped of all that was once hers? But, Jesus came back, do you think we will?

American Popular Culture: Trends and How They Affect

American Popular Culture soc/105 August, 22, 2013 In late 19th century America made two tempting and attractive promises; freedom and land (The Johns Hopkins University, 2002). These promises brought many immigrants with the hope of seeing their dreams realized. America today is a multicultural country provides shelter to thousands of immigrants with different cultural background. The Oxford Dictionary define culture as â€Å"the arts and other manifestations of human intellectual achievement regarded collectively: 20 century popular culture† (â€Å"Culture,† 2013).The paper American popular culture attempted to emonstrate what popular culture is, three major trends founds in American popular culture, and how it affects personal decisions. In an anthropological sense, popular culture definition given by the authors of Common Culture: Reading and Writing about American Popular Culture, is â€Å"the shared knowledge and practices of a specific group at a specific timeâ⠂¬  (Petracca & Sorapure, 2007, p. 4). Popular culture represents everyday elements. Popular culture is linking to a specific time and place.For that reason may be popular culture may be transient, subject to any changes and also can e an in initiator of change (Petracca & Sorapure, 2007). Today, the United States is the chief manufacturer of popular culture goods. For this reason American pop culture is spread around the world through a varieties ot systems as newspapers, television programs, movies, fast foods, fashion, music, and other trends . There are numerous of trends. Three trends that seem to be those of major influences in American style life today are advertising, television, and technology.Those trends sometimes worked in our favor, but many people argued that they have been armful to the human life, especially those subjects relates with themes of economic and human personal interactions. Following an illustration of how those trends influences person's life. Laura wa nts to have some fun, so she decided to enroll in a tennis team. Laura knew that probably she will need to have some expenses, so she designed a budget for what she thought will be her cost to play tennis. Exciting she meets the others team's members but what happens was not expected.Her intention of fun turned into a very competitive, stressful, and expensive experience. Her idea of he expenses needs to include too, her team's expenses goals. Team's principal focus was to looks impeccable. Laura's first plan was to wear any sport clothes with an accessible price, but wait a moment, for the team presence comes first even when that imply high expenses. Meeting the team's demands Laura needs to buy the best racquet. Second, was â€Å"necessary' that she makes sure to buy brand new tennis' outfit from the Nike store, especially that outfit that Monica Puig wore at the Wimbledon tournament.To wear that cloth meant a tremendous suffering for Laura who was esperate because of her five ex tra pounds. She wanted to look as skinny as Monica does. Feeling overwarming for her five extra pounds, she decides to continue with her mission. Another important matter was not to forget accessories like the polarized sunglasses, Oakley's last edition, tennis hat, tennis shoes, and the socks. It is not necessary to mention that the accessories should combine with the Nike's outfit tennis, they must be the same color and brand, because remember â€Å"first dead than simple. Laura knows that her budget was out of control, but it was too late. The most important thing for her was that she was part of that â€Å"fantastic team. † This demonstration was to shown how advertising and some â€Å"rules of beauty' affected a person's decision- making. Advertising continually provokes an excessive consumerism. Roy Fox an America Journalist mentioned that people consume more than they produce (Petracca & Sorapure, 2007, p. 58). The advertising is not the only trend influencing Americ an popular culture; other major trend is the television.People are crazy to get into their homes and to fall into that recline able sofa with the TV control in hands. They barely talked to their children or their couple. Probably before watch the TV they will have more knowledge. For sure they will be aware about what is happening around the world, but their family relation is affects by that intruder that live with them. The technology is a main contributor for improvements in Jobs, academic studies, cyber-communications, and much more. However, technology has brought to our society many difficult situations as well.Some of the results of the advance technology are violence, pornography, psychological problems specially, in children who are constantly expose to violence video games, and lack of privacy. Sullivan (2006) said â€Å"the 21st century equivalent of being caught naked† (par. , 5) Today nobody knows if someone is watching or monitoring us. As demonstrated earlier, American popular culture has grown tremendously and with it, diversity, technological advances, better ways to communicate at long distance, medical advances, and so much more.Humans nas been under the control ot various predominant trends especially, those promoted by big Industries in the commercial fields. Societies are so into the new things that they are not paying attention to the cost of that way of living. People are unconsciously spending in things that they do not need, living by ridiculous standards of â€Å"beauty' having as a result young teenagers and adults with a bad mental and physical conditions. People need to be conscious and to make good uses of the advantages than has been given in this times, but do not forget to have precaution and to be alert of possible dangers.

Battle of Spotsylvania Court House - Civil War Battle of Spotsylvania

Battle of Spotsylvania Court House - Conflict Dates: The Battle of Spotsylvania Court House was fought May 8-21, 1864, and was part of the American Civil War. Armies Commanders at Spotsylvania Court House: Union Lieutenant General Ulysses S. GrantMajor General George G. Meadeapprox. 100,000 men Confederate General Robert E. Leeapprox. 52,000 men Battle of Spotsylvania Court House - Background: Following the bloody stalemate at the Battle of the Wilderness (May 5-7, 1864), Union Lieutenant General Ulysses S. Grant elected to disengage, but unlike his predecessors, he decided to keep pressing south. Shifting bulk of the Army of the Potomacs strength to the east, he began moving around the right flank of General Robert E. Lees Army of Northern Virginia on the night of May 7. The next day, Grant directed Major General Gouverneur K. Warrens V Corps to capture Spotsylvania Court House, approximately 10 miles to the southeast. Battle of Spotsylvania Court House - Sedgwick Killed: Anticipating Grants move, Lee rushed Major General J.E.B. Stuarts cavalry and Major General Richard Andersons First Corps to the area. Utilizing interior lines and taking advantage of Warrens tardiness, the Confederates were able to assume a position north of Spotsylvania before Union troops could arrive. Quickly building several miles of trenches, the Confederates were soon in a formidable defensive position. On May 9, as the bulk of Grants army arrived on the scene, Major General John Sedgwick, commander of the VI Corps, was killed as he scouted the Confederate lines. Replacing Sedgwick with Major General Horatio Wright, Grant began to develop plans for assaulting Lees army. Forming a ragged, inverted V, the Confederate lines were weakest near the tip in an area known as the Mule Shoe Salient. At 4:00 PM on May 10, the first Union attacks moved forward as Warrens men assaulted Andersons corps along the left side of the Confederate position. Repulsed with around 3,000 casualties, the attack was the precursor for another assault which slammed into the east side of the Mule Shoe two hours later. Battle of Spotsylvania Court House - Uptons Attack: Assembling twelve regiments from the VI Corps, Colonel Emory Upton formed them in a tight assault column three wide by four deep. Striking a narrow front along the Mule Shoe, his new approach quickly breached the Confederate lines and opened a narrow but deep penetration. Battling valiantly, Uptons men were forced to withdraw when reinforcements to exploit the breach failed to arrive. Recognizing the brilliance of Uptons tactics, Grant immediately promoted him to brigadier general and began planning corps-size assault using the same approach. Battle of Spotsylvania Court House - Assaulting the Mule Shoe: Taking May 11 to plan and shift troops for the pending assault, Grants army was quiet for most of the day. Misinterpreting the Union inactivity as a sign that Grant was going to attempt moving by his army, Lee removed artillery from the Mule Shoe in preparation for shifting to a new position. Shortly before dawn on May 12, Major General Winfield S. Hancocks veteran II Corps struck top of the Mule Shoe using Uptons tactics. Quickly overwhelming Major General Edward Allegheny Johnsons division, Hancocks men captured 4,000 prisoners along with their commander. Rolling through the Mule Shoe, the Union advance bogged down as Brigadier General John B. Gordon shifted three brigades to block Hancocks men. Also hampered by the lack of a follow-up wave to press the attack, Hancocks troops were soon being pushed back. To regain the momentum, Grant ordered Major General Ambrose Burnsides IX Corps to attack from east. While Burnside had some initial success, his assaults were contained and defeated. Around 6:00 AM, Grant sent Wrights VI Corps into the Mule Shoe to fight on Hancocks right. Raging through the day and into the night, fighting in the Mule Shoe surged back and forth as each side sought an advantage. With heavy casualties on both sides, the landscape was quickly reduced to a body-strewn wasteland that presaged the battlefields of World War I. Recognizing the critical nature of the situation, Lee repeatedly sought to personally lead his men forward, but was prevented from doing so by his troops who desired to preserve his safety. Some of the most intense combat occurred at an area of the salient known as the Bloody Angle where sides were sometimes reduced to hand-to-hand fighting. As the fighting raged, Confederate troops built a defensive line across the base of the salient. Completed around 3:00 AM on May 13, Lee ordered his troops to abandon the salient and retire into the new line. Occupying the salient, Grant paused for five days as he probed east and south seeking a weak spot in the Confederate lines. Unable to find one, he sought to surprise the Confederates at the Mule Shoe line on May 18. Moving forward, Hancocks men were repulsed and Grant soon cancelled the effort. Realizing that a breakthrough would not be possible at Spotsylvania, Grant continued his trend of moving left and again slipped around Lees army by marching south towards Guinea Station on May 20. Battle of Spotsylvania Court House - Aftermath: The fighting at Spotsylvania Court House cost Grant 2,725 killed, 13,416 wounded, and 2,258 captured/missing, while Lee suffered 1,467 killed, 6,235 wounded, and 5,719 captured/missing. The second contest between Grant and Lee, Spotsylvania effectively ended in a stalemate. Unable to win a decisive victory over Lee, Grant continued the Overland Campaign by pressing south. Though desiring a war-winning triumph, Grant was aware that each battle cost Lee casualties that the Confederates could not replace.